![]() Of course, Netflix is still Netflix and continues to be massively popular with its 213.5 million users around the world. ![]() “That’s why they need to talk about the global growth story, positive cash flow, new content, new growth opportunities like gaming, and potentially new business models and markets.” “Subscriber growth in the US and Canada has been a difficult story to tell,” Hare said. If Netflix continues to bring in so-so subscriber growth numbers, Hare believes that the company will need to focus on other ways to make its investors happy. That’s why investors will be so focused on what Netflix says about the current quarter and beyond, as those higher prices start to kick in. “We’re estimating that Netflix will spend $17 billion globally and that’s off $12 billion in 2020, which happened to be a down year because of Covid,” he said. Mark Zgutowicz, a senior analyst with Rosenblatt Securities, said that Netflix spends a ton of money on content around the world, which hasn’t been supported by two of its biggest markets, US and Canada, where subscriber growth has “waned over the past several quarters.” Wall Street was happy with the news, sending Netflix’s stock up roughly 2% on Friday. ![]() In Canada, Netflix’s standard plan also went up $1.50 to $16.49 Canadian and the premium plan rose $2 to $20.99 Canadian. The premium plan increased $2 per month, to $19.99. The streaming media company said Friday that it’s raising the monthly price for a US subscription to its standard plan by $1.50, to $15.49, and its basic plan by $1 to $9.99. “Raising prices is just one lever they can continue to pull right now, though I’m not sure for how much longer,” Hare said. Netflix teaming up with PGA Tour and golf's majors for 'immersive' docuseries with glittering cast of players Alex Goodlett/CJ Cup Summit/ Ben Jared/PGA TOUR/Getty Images ![]()
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